Why Choose a Digital Artist Career in 2023?

5 min read

The digital art industry is growing at an unprecedented rate, and as we step into 2023, the demand for skilled digital artists is higher than ever before. If you’re someone who loves to create art and wants to pursue a career that offers financial stability and flexibility, then digital art is the perfect choice for you. In this article, we’ll be sharing our insights and experiences as an expert in this category and discussing why choosing a digital artist career in 2023 is a smart decision.

So, if you’re considering a career in digital art or want to learn more about the industry, keep reading to find out why 2023 is the year to pursue a digital artist career.

Top 5 Reasons to Pursue a Digital Artist Career

1. Flexibility and Accessibility
2. High Demand and Opportunities for Digital Artists
3. Growth Potential and Earnings
4. Advancements in Digital Art Technology
5. Community and Collaboration

1. Flexibility and Accessibility

In comparison to traditional art, where you may need a physical studio space and materials, digital art can be created from virtually anywhere. All that is needed is a computer or tablet, digital art software, and an internet connection. This means that digital artists can work from the comfort of their own home or on-the-go, allowing for greater flexibility in terms of work schedule and location.

The benefits of digital art tools also allow for greater accessibility and flexibility. With digital art software, artists can easily make changes and corrections to their work without having to start over. Additionally, digital art tools allow artists to work with different mediums and styles, opening up more creative opportunities. For example, using Procreate, this is a powerful digital art app for the iPad, offering features such as customizable brushes, a layering system, and a large selection of effects and filters. 

Overall, the accessibility and flexibility provided by digital art tools make it easier for artists to work on their craft and create stunning pieces of art. 

2. High Demand and Opportunities for Digital Artists

The demand for digital art has been on the rise in recent years, with more and more industries seeking out talented artists to create high-quality visuals. 

In the gaming industry, for example, digital art is used to create characters, environments, and animations that immerse players in a virtual world. The popular game “Cyberpunk 2077” by CD Projekt Red is an example of a project that relied heavily on digital art, with the team creating a vast, futuristic cityscape filled with intricate details and breathtaking visuals.

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In the film industry, digital art is used to create visual effects and enhance the overall look and feel of a movie. The Oscar-winning film “The Jungle Book” by Jon Favreau relied heavily on digital art, with the team creating a photorealistic jungle environment and lifelike animals using a combination of live-action footage and CGI. 

Even in advertising, digital art is becoming more prevalent, with companies using stunning visuals to capture the attention of potential customers. One example is the famous “Real Beauty Sketches” campaign by Dove, which used digital art to create sketches of women based on their descriptions of themselves and how others described them. Another example is the collaboration between Adidas and top Digital Artist GMUNK to direct a short film featuring their most advanced cooling apparel ever, the Cilmachill line. They also presented the opportunity to pair the shirt’s technologies with one of the world’s greatest athletes, Real Madrid footballer Gareth Bale.

As the demand for digital art continues to grow across various industries, the opportunities for digital artists are also expanding, with career paths such as concept artist, 3D modeler, animator, and UI designer becoming more popular.

3. Growth Potential and Earnings

As technology continues to advance, more and more industries are incorporating digital art into their products and services, opening up a wide range of opportunities for digital artists. The potential for growth in this industry is immense, with new technologies constantly emerging and new applications of digital art being discovered.

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Digital artists can also earn a substantial income through various sources, such as creating and selling their own digital art pieces or offering freelance services to clients. Digital art can be sold as prints, licensed to companies for use in their products and services, or even used to create non-fungible tokens (NFTs), which can sell for thousands or even millions of dollars. Additionally, digital artists can offer services such as graphic design, illustration, and animation, charging clients based on project scope and complexity.

There have been several digital artists who have made substantial amounts of money from their work. Here are a few notable examples:

  • Beeple: In March 2021, a digital artwork by the artist Beeple sold for $69 million at a Christie’s auction, making it the third most expensive artwork ever sold by a living artist.
  • Trevor Jones: The digital artist Trevor Jones sold an NFT of his artwork “Picasso’s Bull” for over $3.1 million in February 2021.
  • Fewocious: The 18-year-old digital artist Fewocious sold an NFT of his artwork “Hello, i’m Victor (2021)” for over $2.1 million in March 2021.

These examples demonstrate the significant earning potential for digital artists, particularly in the realm of NFTs.

4. Advancements in Digital Art Technology

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Advancements in technology have made it possible for artists to create works that were once unimaginable, allowing for greater levels of creativity and expression. From digital painting tools to 3D modeling software, technology has revolutionized the way we approach digital art creation. Looking forward, the potential for further advancements in digital art tools and techniques is tremendous. The rise of artificial intelligence and machine learning in the art industry, for example, has opened up new avenues for artists to explore.

The use of virtual and augmented reality, for example, has allowed artists to create more immersive and interactive pieces that engage audiences in new and exciting ways. The possibilities are truly endless, and I’m excited to see where technology will take us next.

5. Community and Collaboration

Digital art has fostered a vibrant and supportive community of artists that is growing every day. Online platforms and social media have made it easier than ever for digital artists to connect with each other, share their work, and collaborate on projects. Being part of this community offers a range of benefits, including access to resources and opportunities, exposure for your work, and the chance to connect with like-minded artists.

Successful collaborations in the digital art community are numerous. For example, the digital art collective known as Depthcore is a group of artists who collaborate on themed art projects, sharing their work online and hosting exhibitions. Another example is the creation of a video game, where digital artists can work with programmers and designers to create immersive and visually stunning worlds for players to explore such as: The Elder Scrolls V, The Last of Us, Fortnite, God of War.


In conclusion, the digital art industry is a rapidly growing and exciting field with endless possibilities for creativity and career growth. With the advancements in technology and the increasing demand for digital art in various industries, now is the perfect time to pursue a career as a digital artist. 

Whether you’re an experienced artist or just starting out, the flexibility, accessibility, and earning potential of this profession make it a worthwhile pursuit. So why not take the leap and join the ranks of digital artists shaping the future of the art industry? With passion, dedication, and hard work, you can turn your artistic dreams into a fulfilling and lucrative career.

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