NFT Art Boom: 5 Reasons It’s Worth Investing

6 min read
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Welcome to the exciting world of NFT art, where creativity, technology, and investment come together to create a dynamic and accessible marketplace! 

As an investor, you’re not just buying a unique digital artwork; you’re joining a movement that’s transforming the art world. Picture yourself exploring a world where personalization, social awareness, and cultural exchange take the lead, all while opening up opportunities for financial growth and diverse investments. With NFTs, you’ll experience a seamless blend of traditional and digital art, sparking new ideas and captivating experiences. 

So, get ready to dive into the future of art and investment, where the possibilities for expansion and impact are endless. Don’t miss your chance to be part of this extraordinary journey, as NFT art offers a one-of-a-kind and rewarding experience for investors and art lovers alike.

5 Reasons to Invest in NFT Art

  1. Ownership and Provenance
  2. Accessibility and Democratization
  3. Financial Gains and Market Growth
  4. Digital Art Appreciation and Innovation
  5. Personalized and Customizable Art Experiences

1. Ownership and Provenance

Uniqueness and Rarity of NFT Art

NFT art stands out due to its inherent uniqueness and rarity, setting it apart from other forms of digital and traditional art. Each NFT is a one-of-a-kind digital asset, with its own unique characteristics and metadata, ensuring that no two pieces are identical. This exclusivity appeals to collectors who seek distinctive and rare art, as it not only provides a sense of individuality but also has the potential to increase the value of their investments over time.

Example: In June 2021, an NFT artwork titled “CryptoPunk #7523” sold for $11.8 million at a Sotheby’s auction. This specific CryptoPunk is considered particularly rare, as it is one of only nine “Alien” punks in the collection of 10,000 unique characters.

Digital Authentication and Ownership

Blockchain tech underpinning NFTs verifies origin, history and ownership creating an immutable record of provenance, promoting authentication of digital art. Decentralization of blockchain makes it reliable and trustworthy, as the info is not controlled by a single entity, ensuring transparency and security.

Example: In April 2021, an artist named Murat Pak sold an NFT artwork titled fetched US$91.8 million on Nifty Gatew. The platform allows artists to mint their works as NFTs and offers collectors transparent provenance and ownership history.

Elimination of Forgery and Fraud in Art Transactions

NFTs offer a secure solution to forgery and fraud in the art market. The blockchain’s transparency and smart contracts reduce the risk of fraud, ensuring artists receive their fair share of profits. This creates a trustworthy environment for artists and collectors alike, boosting confidence in the market.

Example: Verisart secured $6M funding in June 2021 to develop a blockchain-based system for verifying NFT artwork ownership and provenance, combating fraud and forgery.

2. Accessibility and Democratization

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Global Market for NFT Art

NFT art has a global reach, thanks to its digital nature that allows for instant transactions and easy transfer of ownership across borders. This accessibility expands the potential audience for artists and offers collectors the opportunity to discover and invest in art from different cultures and regions, fostering a more interconnected and vibrant art ecosystem.

Example: The NFT market grew significantly in 2020, with transactions totaling over $250 million, up by almost 300% compared to the previous year. The report also revealed that collectors from 195 countries participated in the NFT market, indicating its global reach.

Opportunities for Emerging Artists

NFT art provides new opportunities for emerging artists to gain visibility and build a following, bypassing traditional gatekeepers. NFT platforms offer lower fees and barriers to entry, making it easier for artists to profit from their work. 

Example: 18-year-old FEWOCiOUS sold a collection of five NFT artworks for over 20 million demonstrating the potential of NFTs to create new opportunities for undiscovered talent.

Inclusivity and Diversity in the Art World

NFT art promotes inclusivity and diversity by providing a more accessible platform for artists of different backgrounds, amplifying underrepresented voices and fostering a more diverse art landscape. This not only broadens the scope of artistic expression but also contributes to a more inclusive and egalitarian art market.

Example: In April 2021, the “Women of Crypto Art” (WOCA) exhibition was held on Cryptovoxels, featuring over 60 female artists from diverse backgrounds and countries. The event aimed to promote inclusivity and diversity in the NFT art world, and fostered community and networking among participants.

3. Financial Gains and Market Growth

High-Profile NFT Sales and Success Stories

The NFT art market has witnessed numerous high-profile sales and success stories that illustrate its potential for financial gains. 

Example: Beeple’s “Everydays: The First 5000 Days” sold for $69.3 million at Christie’s auction in March 2021, establishing NFT art as a lucrative investment.

Long-Term Investment Potential

NFT art offers long-term investment potential due to rarity, provenance, and digital ownership. As the market matures and more investors enter, price appreciation may become more pronounced, offering potential long-term gains for early adopters.

Example: October 2020, Kevin Abosch’s “Forever Rose” NFT sold for $1 million, a 900% increase from its purchase price two years prior, showcasing the long-term investment potential of NFT art.

Diversification of Investment Portfolios

NFT art diversifies portfolios with unique risk-return characteristics, improving long-term returns and reducing overall risk. As a blend of art, technology, and finance, NFTs attract investors seeking exposure to these sectors.

Example: In March 2021, ARK Invest applied for a patent for the ARK 21Shares NFT ETF, providing investors with exposure to the NFT market for portfolio diversification. This illustrates the growing interest in the NFT space from traditional finance.

4. Digital Art Appreciation and Innovation


Pioneering New Art Forms and Mediums

NFT art pushes creative boundaries by using digital techniques like 3D modeling, animation, and generative art, attracting new audiences and expanding the definition of art. This innovation fuels growth in the NFT art market.

Example: Artist Micah Johnson’s NFT artwork “sä-v(ə-)rən-tē” changes appearance based on the owner’s physical location and time of day, showcasing the potential for pioneering new art forms in the NFT space.

Interactivity and Immersive Experiences

NFT art offers a more interactive and immersive experience than traditional art, thanks to its integration of AR and VR elements. Digital exhibitions in virtual galleries allow for exploration and interaction with the artwork, creating a unique and personal connection.

Example: In Nov 2020, Somnium Space hosted an NFT art exhibition called “The WhaleShark Collection” in VR. Over 1,000 unique visitors explored and interacted with the artwork, highlighting the potential for engaging experiences in NFT art.

Collaboration and Creativity in the Digital Space

NFT art enables collaboration among artists from different backgrounds and disciplines. Platforms like Async Art let artists contribute individual elements to a single piece, which collectors can combine and recombine. This approach breaks down traditional barriers between artists and their audience, empowering creators and collectors to shape the final artwork.

Example: April 2021, 64 artists collaborated on an NFT artwork called “The First Supper.” It was sold on SuperRare for 86.5 ETH (about $200,000), demonstrating the potential of collaborative NFT art projects.

5. Personalized and Customizable Art Experiences


Personalization of NFT Art Pieces

NFT art offers personalized and customizable features that traditional physical art cannot. Many digital artists create NFTs with various customizable options, enabling collectors to tailor the artwork to their preferences. 

Example: Async Art’s “Layers” allow artists to create customizable and programmable artworks that collectors can personalize. With over $6 million in sales, it’s clear that personalized NFT art is in high demand.

Augmented Reality and Virtual Reality Integration

AR and VR integration in NFT art transforms how collectors display and experience their collections. AR allows for personalized and immersive viewing of NFT art in the physical world, while VR enables virtual galleries for unique exploration and sharing of digital collections.

Example: Krista Kim’s “Mars House” NFT, a virtual home that can be explored using VR technology, sold for 288 ETH (approx. $514k) showcasing the appeal of AR and VR integration in NFT art.

Enhancing Art Experiences through Technology

Tech enhances NFT art experiences with blockchain tech for digital ownership and smart contracts for interactive artwork. Digital tools like generative art algorithms enable unique, personalized experiences.

Example: OpenSea’s “CryptoPills” is an NFT project where each NFT is a unique creation generated by an algorithm that combines various shapes, colors, and patterns based on collector input. It highlights the potential of technology to enhance NFT art experiences.


Get ready to jump down the rabbit hole of NFT art, where creativity, innovation, and investment collide in a world that’s as exciting as it is unpredictable.

With NFTs, art is no longer confined to traditional galleries or limited by physical constraints. It’s a world where artists and collectors can collaborate, create, and explore together, pushing the boundaries of what’s possible. And if you’re brave enough to take the leap, you might just find yourself in a world of wonder, where digital art reigns supreme and the possibilities are endless. 

So, buckle up and get ready for a wild ride through the fascinating world of NFT art!

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