5 Steps to Sell Digital Art Like a Pro

6 min read

Digital art has become an extremely sought-after medium in the market in recent years, but navigating the world of selling art online can be challenging. With so many platforms, pricing strategies, and marketing tactics to consider, it’s easy to feel overwhelmed and unsure of where to start. But fear not! This Sell Digital Art Like a Pro Guide will be shared by our tried-and-true tips for success, and help you feel confident in your ability to monetize your creative work. 

Whether you’re a seasoned pro or just starting out, this guide will cover everything you need to know, from choosing the right platform to delivering your artwork to buyers. So, let’s dive in and get started on your journey to becoming a successful digital art seller!

5 Steps to sell your Digital Art Online: 

  1. Create a Stunning Digital Art
  2. Choosing The-Right Platform 
  3. Reasonable Pricing your Artworks
  4. Executing Effective Marketing
  5. Fulfilling Orders

1. Create a Stunning Digital Art

There are several tools and software options available to help you create stunning digital art, including Adobe Photoshop, Procreate, Clip Studio Paint, and many more. When creating digital art, it’s important to follow best practices for achieving the best possible results. These include using high-quality source material, creating a consistent color palette, and paying close attention to detail. You should also consider the format in which you will distribute your digital art, whether it be as a digital download, a physical print, or another type of product. Some common formats for digital art distribution include PNG, JPEG, and PDF.

When it comes to tools and software, it’s important to find the option that works best for you and your workflow. For example, if you prefer a traditional drawing experience, you might choose to use a tablet with a stylus to draw directly onto the screen. On the other hand, if you prefer a more tactile experience, you might choose to draw on paper and scan your work into your computer.

Overall, creating high-quality digital art requires a combination of the right tools, best practices, and careful consideration of format for distribution.

2. Choosing The-Right Platform 

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Choosing the right platform to sell your digital art is crucial to your success as an artist. There are several popular platforms available, each with their own unique features and benefits. Some of the most popular platforms for selling digital art include Etsy, Redbubble, Society6, and Shopify. 

When choosing a platform, it’s important to consider factors such as:

  • User interface: A platform with a user-friendly interface that makes it easy to upload and manage your digital art is important. For example, platforms like Etsy and Society6 have intuitive interfaces that allow you to quickly and easily upload your digital art, set prices, and manage orders.
  • Audience demographics: Different platforms attract different audiences, so it’s important to choose a platform whose audience aligns with your target market. 
  • Art types: Some platforms specialize in certain types of digital art, such as photography or graphic design. Make sure the platform you choose supports the types of digital art you create. 
  • Pricing and commission rates: The platform’s pricing and commission rates can vary widely, so it’s important to consider how much of a cut the platform will take from each sale. For example, Society6 takes a 30% commission on each sale, while Etsy takes a 5% commission plus additional fees for processing and listing items.
  • Support and community: Look for a platform that offers good customer support and resources to help you succeed. Also consider whether the platform has a community of artists that you can connect with and learn from. 

By carefully considering these factors and doing your research, you can choose the platform that best fits your needs and goals as a digital artist.

3. Reasonable Pricing your Artworks

Pricing digital art can be a challenging task for many artists. It’s important to consider various factors when setting prices, including the complexity of the artwork, the time and effort required to create it, and the demand for your work. Other factors to consider include the platform you’re using to sell your art, your level of experience, and your target audience.

There are several strategies for setting prices for digital art. One common approach is to charge based on the size of the digital file, with larger files generally costing more than smaller files. 

When comparing pricing strategies across different platforms, it’s important to consider the fees and commission rates charged by each platform. Let’s say you want to sell your digital art on a platform that charges a 10% commission fee on each sale, and also charges a $0.30 processing fee per transaction. If you’re selling a digital artwork for $100, here’s how the fees would break down:

-10% commission fee: $10

-$0.30 processing fee: $0.30

-Total fees: $10.30

Your earnings from the sale would be $89.70, which is the sale price of $100 minus the total fees of $10.30.

Ultimately, the key to pricing digital art is finding a strategy that works for you and your audience. You can experiment with different pricing strategies and adjust your prices as needed based on demand and other factors. 

4. Executing Effective Marketing

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Marketing your digital art is an important aspect of selling it online. There are a variety of strategies you can use to get your art in front of potential buyers. One effective approach is to utilize social media platforms such as Instagram, Twitter, and Facebook. These platforms allow you to showcase your work and engage with your audience directly. You can share your art, post behind-the-scenes glimpses of your process, and interact with your followers through comments, messages, and live events.

To build a following, it’s important to be consistent with your posting and to engage with your audience regularly. You can also consider collaborating with other artists or influencers to expand your reach and build relationships in the art community. Another effective marketing strategy is to participate in online art marketplaces and galleries. These platforms give you access to a larger audience and can help you gain exposure to potential buyers.

When marketing your digital art, it’s important to keep in mind best practices for engaging with potential buyers. Be responsive to inquiries and requests, and provide high-quality images and descriptions of your work. Use a clear and concise tone when communicating with potential buyers, and be transparent about your pricing and policies. By building a strong presence online and engaging with your audience effectively, you can create a loyal following and increase the visibility and sales of your digital art.

5. Fulfilling Orders

Fulfilling orders for your digital art is an essential step in the sell digital art process. When a buyer purchases your artwork, you need to deliver it to them in a timely and professional manner. For digital art, delivery methods can include email or a secure download link, depending on the platform you’re using. Make sure to provide clear instructions on how to access and download the digital files to avoid any confusion or technical difficulties.

You could provide buyers with a download link through a service like Dropbox or Google Drive.  Alternatively, some platforms like Etsy or Society6 offer automatic digital delivery of files to the buyer once they make a purchase.

If you’re selling physical prints of your digital art, you’ll need to package and ship them to the buyer. Best practices for packaging prints include using acid-free paper, backing boards, and archival sleeves to protect the artwork during shipping. 

Throughout the order fulfillment process, communication with buyers is key. Make sure to keep them informed about the status of their order, including when it’s shipped and expected delivery date.Respond to any inquiries or messages from buyers in a timely and professional manner, and provide exceptional customer service to ensure a positive buying experience.


Selling digital art can be a lucrative way for artists to monetize their work. By following strategies like choosing the right platform, creating quality art, setting competitive prices, and marketing effectively, artists can succeed in the digital art market. Staying updated on new technologies and trends is crucial for artists to remain competitive and grow their careers. Embrace the world of digital art with continuous learning and adaptation to thrive in this dynamic market.

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